Results for the site category: novedades

Facundo Castagna Transforming ideas into projects

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A Proof of Concept or Minimum Viable Product (often referred to by its English acronym MVP) is a realization of a certain business idea to demonstrate its feasibility or a demonstration in principle, whose aim is to verify that some business idea has some potential. A Proof of Concept is usually carried out with minimum effort, in the short term and emphasizing functionalities and use.  At Keetup we are experts at generating successful Proof of Concept.

Target User

  • Entrepreneurs interested in launching a project from scratch and who have their own funding.
  • Companies interested in developing a new product or business unit.


  • To quickly develop a product.
  • To validate a business hypothesis.
  • To collect feedback from users.
  • To create movement in the website.
  • To obtain external funding for a tested product.  



I Zero Phase

. Analysis of the Business->Canvas

. Definition of Aims->Roadmap
. Definition of Metrics
. Prioritization of Functionalities

II Starting Up

. Definition of Standard Modules

. Implementation of a Comprehensive Social Network
. Set up of a Comprehensive Social Network


III MVP Develpment

. Initial Meeting

. Value Develpment

. Design and Layout

. Tetsing

. Retrospective

. Feedback

. Delivery

IV Measuring

. Definition of KPIs
. Development of Balanced Scorecard
. Gathering of data
. Metrics Analysis
. Counseling



  • Vast experience in the development of successful Proof of Concept.
  • Minimum effort measured in time and investment.
  • Time and cost saving due to the use of modules already developed by Keetup staff.
  • We invest in project innovation and differential value.
  • Fast product acceptance by the market .
  • Attractive and tested products for investors.
  • Quick feedback from users.
  • Validation of business hypothesis in the market.
  • We develop only the functionalities requested by users.
  • We substantially enhance the chances of project success.
  • Counseling and support from MVP delivery to securing external funding.



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Facundo Castagna We love celebrating!

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The end of the year 2014 is coming, hence we have been feeling highly motivated to celebrate. We so much enjoyed our end-of-the-year gathering.

Different things happened, not only personally but also professionally speaking. We set up a new office, we got new clients, we finished challenging projects and felt extremely proud of the outcome. There were several changes in the company such as the creation of new areas, we got a foosball which everyone enjoys after lunchtime. We have incorporated new members to the team: Lucas, Leandro, Alexis, Damián, Alejandra and Cintia; Felipe – Facundo’s son – was born and Candelaria – Emanuel’s daughter – was born. We truly believe there is so much future here at Keetup.

All throughout this year we have boomed, learnt, taught, also made mistakes but above all, we have dreamt. Many projects have been carried out and many more are yet to come as we will continue along the path of challenge, innovation and improvement.

There are plenty of reasons to celebrate therefore Keetup members decided to meet up at a beautiful weekend house. From early hours in the morning on Saturday, some members of the team played football while others preferred volleyball in the swimming pool. Early  in the afternoon we ate up a delicious roasted leg of lamb together with some cold cuts and other tasty snacks.

Some hours later, we had a breakdance challenge; we even made up an American idol-style jury. It was time for laughing chatting and enjoying ourselves.

The sun was beginning to set and it was time for raffles. This was an exciting moment since everyone was looking forward to it. All members got prizes among which there were lamps, massagers, portable mobile chargers, deck chairs, headphones and so much more.

The meeting lasted up to late in the evening. Around 11 pm some people from the team started to play the guitar. It was such an enjoyable and amusing day that nobody wanted to leave the beautiful weekend house. We had a fantastic Saturday; regardless of the hot and sunny weather. It was a magical evening.

Late in the evening we made a toast. We raised our glasses to our successful working year; thinking about our families, our clients and the year to come. Keetup says “Cheers!”

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Gustavo Bellino We have certified ISO 9001:2008 and we are agile!

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Keetup is a company based on agile techniques and ideas; we have learnt that Order and Procedures are necessary in order to make our tasks sustainable, precise and efficient. That is why today we are proud to inform that for the third successive year we have certified ISO 9001:2008. We, however, know that a very great deal remains to be done; there is still much to learn. Therefore, we are keen on getting better, learning and improving ourselves so that we can reach our goals and do what we love, to develop and offer our clients excellent software and add a lot of value to our clients.

We certainly want to thank all members of Keetup whose work, talent and creativity make the continuing strengthening of our company possible.

Gustavo Bellino & Pedro Prez

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Gustavo Bellino Keetup, a global company

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Keetup has been, since its inception, international trade oriented company. Our focus on improving continuously led us to participate in a course that enhances our business model outward.

With great joy we would like to communicate - after a year of work - we received the certificate proving our participation in the Course of Internationalization Enterprise Software and Computer Services, offered jointly by the University of the Litoral and the Ministry of Production of Santa Fe

The course consisted on defining, together with assigned tutors certain goals aimed at following the path of internationalization of our services and Keetup identity.

We are very proud to have achieved the objectives by intensifying our way to globalization and improving our value proposition around social networking.


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Pedro Prez Keetup obtained the certificate of SCRUM Product Owner

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Scrum is a framework for the management and development of software based on an iterative and incremental process commonly used in environments based on agile software development.

For over 2 years Keetup has used this framework for the realization of their projects and the results so far have been very good.

Our goal is to daily improve and learn more and to this end we got SCRUM certificate:

Scrum Manager

Today Keetup, adds a new certificate further committing itself to continuous improvement, this certification is the Scrum Product Owner


Thanks for the support, lets keep improving!

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Pedro Prez

Pedro Prez

CTO | Co-Founder

Gustavo Bellino

Gustavo Bellino

CEO | Co-Founder




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