Welcome to Keetup Blog.

This is the place for you to learn more about the latest news and to be updated with the company’s activities.

Facundo Castagna Transforming ideas into projects

The following text was translated by Google Translate Technology



A Proof of Concept or Minimum Viable Product (often referred to by its English acronym MVP) is a realization of a certain business idea to demonstrate its feasibility or a demonstration in principle, whose aim is to verify that some business idea has some potential. A Proof of Concept is usually carried out with minimum effort, in the short term and emphasizing functionalities and use.  At Keetup we are experts at generating successful Proof of Concept.

Target User

  • Entrepreneurs interested in launching a project from scratch and who have their own funding.
  • Companies interested in developing a new product or business unit.


  • To quickly develop a product.
  • To validate a business hypothesis.
  • To collect feedback from users.
  • To create movement in the website.
  • To obtain external funding for a tested product.  



I Zero Phase

. Analysis of the Business->Canvas

. Definition of Aims->Roadmap
. Definition of Metrics
. Prioritization of Functionalities

II Starting Up

. Definition of Standard Modules

. Implementation of a Comprehensive Social Network
. Set up of a Comprehensive Social Network


III MVP Develpment

. Initial Meeting

. Value Develpment

. Design and Layout

. Tetsing

. Retrospective

. Feedback

. Delivery

IV Measuring

. Definition of KPIs
. Development of Balanced Scorecard
. Gathering of data
. Metrics Analysis
. Counseling



  • Vast experience in the development of successful Proof of Concept.
  • Minimum effort measured in time and investment.
  • Time and cost saving due to the use of modules already developed by Keetup staff.
  • We invest in project innovation and differential value.
  • Fast product acceptance by the market .
  • Attractive and tested products for investors.
  • Quick feedback from users.
  • Validation of business hypothesis in the market.
  • We develop only the functionalities requested by users.
  • We substantially enhance the chances of project success.
  • Counseling and support from MVP delivery to securing external funding.



read more

Facundo Castagna We love celebrating!

The following text was translated by Google Translate Technology

The end of the year 2014 is coming, hence we have been feeling highly motivated to celebrate. We so much enjoyed our end-of-the-year gathering.

Different things happened, not only personally but also professionally speaking. We set up a new office, we got new clients, we finished challenging projects and felt extremely proud of the outcome. There were several changes in the company such as the creation of new areas, we got a foosball which everyone enjoys after lunchtime. We have incorporated new members to the team: Lucas, Leandro, Alexis, Damián, Alejandra and Cintia; Felipe – Facundo’s son – was born and Candelaria – Emanuel’s daughter – was born. We truly believe there is so much future here at Keetup.

All throughout this year we have boomed, learnt, taught, also made mistakes but above all, we have dreamt. Many projects have been carried out and many more are yet to come as we will continue along the path of challenge, innovation and improvement.

There are plenty of reasons to celebrate therefore Keetup members decided to meet up at a beautiful weekend house. From early hours in the morning on Saturday, some members of the team played football while others preferred volleyball in the swimming pool. Early  in the afternoon we ate up a delicious roasted leg of lamb together with some cold cuts and other tasty snacks.

Some hours later, we had a breakdance challenge; we even made up an American idol-style jury. It was time for laughing chatting and enjoying ourselves.

The sun was beginning to set and it was time for raffles. This was an exciting moment since everyone was looking forward to it. All members got prizes among which there were lamps, massagers, portable mobile chargers, deck chairs, headphones and so much more.

The meeting lasted up to late in the evening. Around 11 pm some people from the team started to play the guitar. It was such an enjoyable and amusing day that nobody wanted to leave the beautiful weekend house. We had a fantastic Saturday; regardless of the hot and sunny weather. It was a magical evening.

Late in the evening we made a toast. We raised our glasses to our successful working year; thinking about our families, our clients and the year to come. Keetup says “Cheers!”

read more

Gustavo Bellino Keetup said "Here we are! " in PHPConference Argentina 2014!

The following text was translated by Google Translate Technology

The PHP Conference is an annual event; it gathers a community of developers and first-level world speakers. This year it took place in Centro Cultural Konex in Buenos Aires and it was attended by prestigious Fabien Potencier –Symfony Creator- Michael “Monty” Widenius –MySQL Creator- and Brad Fitzpatrick –Memcached Creator-) and other geniuses. 

This huge event motivated us to organize a trip with almost every developer at Keetup; such experience resulted in an explosive cocktail full of learning, laughter, some drinks and deep talks which made our journey an unforgettable experience.

Keetup team began the adventure on Thursday at the office where members took part in a FIFA 2014 tournament and a great foosball match -football table- while waiting for the bus that would later collect us all.

After 7 hours of travelling in foggy weather– time for anecdotes and some snores as well- we tried to be full of beans for the morning ahead. After dealing with General Paz traffic we finally arrived and were able to check in and get ready for the first talks of the day.  Lots of adrenaline and expectations due to the different lectures scheduled. 

We all kept our expectations high and the second day also provided us with excellent speeches indeed. Unfortunately, we had to leave early and we missed the prize drawing. During our way back home we shared individual experiences and feelings about the conference.

In conclusion, we all agreed to the fact that sharing this experience as a team goes beyond the conference itself and the learning. We truly believe this unites us. Thus, it is highly valuable. 

No doubts Keetup members will be taking part of PHP Conference again in 2015!

read more

Gustavo Bellino First Keetup Breakfast!

The following text was translated by Google Translate Technology

Two weeks ago we, members of Keetup, met for breakfast in our offices in order to talk about important issues that concern us.

During this meeting we were glad to listen to lectures Diego Gallardo, Pedro Prez and myself Gustavo Bellino. We spoke about Agility, Productivity, Product Quality and Project Deployments.

Even though it was a rainy Saturday morning, we were really happy about the results and acceptance amongst members of the company. All those who had previously committed themselves to this event were there.

We truly believe this meeting has been very useful for Keetup members and we are planning to continue with such activities all throughout the rest of the year. Our goal as members of Keetup is to share knowledge and contribute to the growth of the company – we believe we are a small family made up of great people. Useful meetings and great chances for pastries and coffee!

read more

Gustavo Bellino We have certified ISO 9001:2008 and we are agile!

The following text was translated by Google Translate Technology

Keetup is a company based on agile techniques and ideas; we have learnt that Order and Procedures are necessary in order to make our tasks sustainable, precise and efficient. That is why today we are proud to inform that for the third successive year we have certified ISO 9001:2008. We, however, know that a very great deal remains to be done; there is still much to learn. Therefore, we are keen on getting better, learning and improving ourselves so that we can reach our goals and do what we love, to develop and offer our clients excellent software and add a lot of value to our clients.

We certainly want to thank all members of Keetup whose work, talent and creativity make the continuing strengthening of our company possible.

Gustavo Bellino & Pedro Prez

read more


Pedro Prez

Pedro Prez

CTO | Co-Founder

Gustavo Bellino

Gustavo Bellino

CEO | Co-Founder




Follow us in twitter


We Sponsor

Barcamp Litoral Elggcampba Santa Fe Valley

Keetup Development