Reconquista Urbano wrote a report based on an interview with Keetup and we are glad to share it with you today:
Keetup member Pedro Prez is from Reconquista and he is responsible for selling 95% of its production abroad and having the World Bank, Roche, and the government of Buenos Aires among its customers.
On one wall of the Nintendo Italian plumber is jumping from a pipe trying to reach a fungus that spreads radioactive life as a winged turtle flies over one of the monitors in the room.
What could be the room of a teenage nerd is actually a dream came true for a teenage nerd who now lives in the adult world exporting technology.
One of Keetup brains lived his entire youth in San Martin neighbourhood, Santa Fe province. Pedro Prez was born in 1983, when computers began to change the world, when Microsoft offered the 1.0 version of the word processor Word for DOS, when ARPANET separated from the military network which had previously originated it. So this date may be considered, with no longer military purposes, as the birth of the Internet or else when Richard Stallman announced the GNU project publicly. The interviewee of Urban Reconquista was born in this moment to become, three decades later, a protagonist in this social networking revolution.
Damián Rolón Ortiz: What is Keetup?
Pedro Prez: Keetup is a software company that develops social networks for different sectors, whether for personal enterprise, for a company, university or institution. Many people dream of creating a social network to change the world and we are in the task of making that dream come true.
Damián Rolón Ortiz: So a key question in this interview will be “What is a social network?”
Pedro Prez: A social network is a tool where different actors, people, institutions, companies, are related to a common goal which is to communicate. Today the Internet is undergoing major changes which influence social issues and this is simply because people are by nature social beings. That is why we see social networks everywhere such as games, blogs, online newspapers, maps.
Damián Rolón Ortiz: The common man considers only Facebook or Twitter as social networks, then one might ask: What are the advantages of having one's own social network if you can get a Facebook page?
Pedro Prez: The person, institution or company that decides to develop its own social network is looking for something that these platforms are not giving them: full control over it. Then, there is the issue of data and information that users share like interests, likes and dislikes, comments, etc. which we know are really valuable when it comes to social networks. Take Facebook for instance, it is free and it will remain so. This makes possible that business webs operate effectively. On the other hand, a social network could be also used for private matters in the case of companies, for example.
Damián Rolón Ortiz: How was Keetup born?
Pedro Prez: Keetup was founded with the goal of being a different company, where each professional member works hard to reach goals and become a worldwide leading model in the market.
It is made up of a group of about ten different professional disciplines including programmers, designers, testers, and analysts who interact in a coordinated way to achieve high quality products.
Damián Rolón Ortiz: How are days at Keetup?
Pedro Prez: If it is deadline day you’d better stay away. Other days we tend to be relaxed, there is a very good atmosphere in the office.
Damián Rolón Ortiz: The company has ISO 9001:2008 certificate. How is this accomplished?
Pedro Prez: Getting this certificate involved a lot of effort and sacrifice, the process lasted for about a year. Although it was hard we think of it as a qualitative leap to make our company grow. With ISO we reorganized things and today we see the results of our efforts. We have significantly improved customers’ satisfaction.
Damián Rolón Ortiz: Help us to have a clear idea of who are Keetup clients.
Pedro Prez: Keetup primarily serves around the world, in 2012 we exported 95% of our production. Our main customers are in Europe (44%), followed by the U.S. (31%), the remaining percentage is distributed between Asia and Latin America. Clients profiles are diverse, we have worked with universities, governments, businesses and entrepreneurs.
Regarding Social Networks we have created different ones: educational, to improve internal communication between employees, purchase and sale, gaming, sports, fashion, interests sharing, knowledge interchange , for entrepreneurs, for bartenders, jobs, kids, food, pets, hunting business. Some of our most important clients are the World Bank, Roche, The Government of the City of Buenos Aires, Yellow Pages, Hypermarkets Easy, Four Roses Bourbon, Litoral National University, University of Santiago de Chile.
Damián Rolón Ortiz: What was the most interesting work so far and why?
Pedro Prez: We made many social networks, but there was one in particular. It was so elitist, the registration cost was more than $ 1,000 and it was designed for celebrities of the American upper class. Unfortunately, it did not succeed, but it would have been really weird if it had worked.